About the Why17? campaign

17 babies die every day in the UK, the tragic victims of stillbirth or neonatal death, a statistic that is repeated every single day across the country.

This shocking figure, the loss of 6,500 babies every year, is something the public is not generally aware of. Most people think stillbirths don’t happen today, yet stillbirth in the UK is 10 times more common than cot death.

At Sands, stillbirth and neonatal death charity, we feel that this level of baby loss is totally unacceptable which is why we have launched the Why17? campaign to raise awareness of this devastating loss and to ask the question;

“Why are 17 babies a day dying and what can be done to halt this national tragedy?”

Please follow the link below to go to our dedicated microsite for the campaign and to find out more about how you can get involved, the aims of the campaign and the vital research that is needed to try and drive down this shocking level of baby loss.

Go to www.why17.org